Property management is the last source
of unregulated income for health care providers
The Capital Performance Management (CPM) approach to
property management is comprised of both business strategy
and occupancy strategy. In business strategy, we explore
the opportunity to approach activities as a profit center.
As an example of a change in business strategy, CPM altered
a client’s view of foodservice by changing it from a cafeteria
to a restaurant. The result transformed a cafeteria operation
that previously operated at a $1 million annual deficit
into a restaurant generating $1.5 million of revenue for
the client after the cost of all patient meals. In addition
to strategy related to the way services are delivered,
property management also considers what services a health
care provider will offer in the communities it serves.
Occupancy strategy considers where, when and how services
are provided to the community. In deciding where services
will be provided, it is important to consider whether
those services will be more convenient to patients if
delivered onsite or offsite and where reimbursement rates
for the service may be better. Occupancy strategy considers
the time to get services to market by evaluating the adaptability
of existing space to new modalities of care, the decision
to own or lease offsite space and the highest and best
use of occupancy. As CPM works with its clients to develop
their occupancy strategies it also works to establish
a “re-merchandising” plan for the space they will occupy.
By considering how the space might be used in the future,
the re-merchandizing plan improves the adaptability of
the designed space.
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